“Innovation” is probably the most sought out word of the decade. We all understand that to stand out in this competitive business world, a company needs to constantly search ways to innovate. However, it seems to be an impossible task for businesses to always come up with innovative ideas and stay on the top of …
Ten Types of Innovation: Strings You Can Pull to Make a Difference Read More »
As a tech startup is seeking to adopt its disruptive innovation and push it to the market, it is inevitable that it will find a formidable “chasm” that block the way to the mainstream market. Crossing the chasm is an essential task for every aspiring tech startup to understand in order to succeed in the …
Crossing the Chasm: Help Your Startup Reach the Mainstream Market Read More »
“Disruptive innovation” is a term we love using to describe an emerging innovation that has shaken up the industry and stumbled the previously successful incumbents. The word “disruptive” possesses some sort of magic that really fascinates the people today: it represents the kind of story about a hero with a humble background, through his effort …
To Tech Startups: Do You Have A “Disruptive Innovation” Under Your Sleeves? Read More »
Engaging with customers and running a successful business during COVID-19 and other times of uncertainty can put a lot of pressure on business owners. Normal culture, balance, relationships and the market can be shaken up, leaving little concreteness to work with. It is during these times, however, that businesses must bunker down continue to execute …
Engaging and Growing Your Customer Base during COVID-19 Read More »